Barcelona’s pursuit of Julián Álvarez faces challenges amid Rodri negotiations

Barcelona’s Transfer Strategy
Barcelona‘s efforts to sign Julián Álvarez from Atletico Madrid have reportedly faced significant hurdles, coinciding with their negotiations for Manchester City midfielder Rodri. Initially, Álvarez was a top priority for the Catalan club this summer, intended to replace Robert Lewandowski, whose departure was anticipated. Barcelona submitted an offer of 100 million euros for Álvarez, which Atletico Madrid rejected, stating their intention to retain the player.
According to journalist Matteo Moretto, Barcelona‘s management now views the Álvarez deal as practically unfeasible after repeated attempts to sway Atletico Madrid‘s position proved unsuccessful. Sporting director Deco traveled to Madrid to meet with Fernando Hidalgo, Álvarez’s agent, in an effort to advance the transfer.
Reports also suggest that Álvarez may express his desire to leave upon returning to training, potentially increasing pressure on Atletico Madrid. Despite these developments, Atletico Madrid has shown no flexibility, leading Barcelona to reportedly abandon their pursuit of the striker as nearly impossible.
Financial Considerations and Alternatives
The timing of the stalled Álvarez deal has coincided with accelerated progress in negotiations for Rodri. This has prompted questions within Barcelona regarding their ability to finance both transfers under Financial Fair Play regulations. The potential acquisition of Rodri alone could cost the club more than 80 million euros, in addition to a substantial salary. Adding Álvarez’s fee, which was reportedly above 100 million euros, would place the combined cost outside Barcelona‘s financial calculations for the current summer.
It appears that Deco‘s sporting department has prioritized strengthening the midfield with a player of Rodri‘s caliber, potentially at the expense of securing a center-forward, especially given the availability of less costly options in the market.
With their withdrawal from the race for Álvarez, Barcelona has begun exploring other attacking alternatives. Some potential options have become less viable; Joao Pedro is reportedly close to renewing his contract with Chelsea, and Fisnik Asllani is reportedly nearing a move to Leipzig. Eli Junior Kroupi is sidelined due to injury.
Dusan Vlahovic, a free agent after leaving Juventus, remains a prominent name under consideration and is reportedly awaiting an offer from Barcelona, despite competition from Besiktas. Victor Osimhen has also been offered to the club. The coming days may clarify whether Barcelona has indeed sacrificed the pursuit of Álvarez to secure Rodri, or if Atletico Madrid‘s firm stance was the sole reason for the deal’s failure.

The Pursuit of Julián Álvarez
Hansi Flick, Barcelona‘s coach, has been advocating for the signing of a center-forward. This position became vacant following the departure of Robert Lewandowski, and the need for a replacement has intensified due to uncertainties surrounding Ferran Torres‘s future at Barcelona. For nearly a year, Julián Álvarez has been the primary target to bolster the attack.
Deco‘s recent trip to Madrid aimed to overcome Atletico Madrid‘s refusal to negotiate and to strategize for Álvarez’s potential arrival, as well as to assess the realistic chances of completing the transfer. Flick has consistently pressed for a new center-forward, and Deco has been working to fulfill this request and build a competitive squad for the 2025-26 season.
Despite Barcelona‘s 100 million euro offer being rejected by Atletico Madrid, who reportedly demand a release clause, Barcelona remains hopeful that Álvarez’s transfer can still be finalized. Deco‘s visit to Madrid was intended to collaborate with Álvarez’s agents on a strategy to encourage Atletico Madrid to agree to his departure. This visit also served to reassure Álvarez and his representatives of Barcelona‘s serious interest and that he remains a priority target.
Barcelona believes that a firm stance from Álvarez could facilitate his departure. The club is confident in their ability to sign him and intends to explore all available options to bring him into the squad for the 2026-27 season. However, they are not prepared to make an excessive offer or wait indefinitely, given Flick‘s urgency. Nevertheless, Álvarez remains their main target, and the deal is still considered feasible by the club. This week is expected to be crucial in determining the real prospects of completing his signing.
Source: goal.com